The essence of strategic brand management
December 30, 2019 1:55 pm Leave your thoughtsBrand management There are many definitions of the concept of “company brand,” all of them proceed from the fact that...
Brand management There are many definitions of the concept of “company brand,” all of them proceed from the fact that...
Today we will talk about models of monitoring and evaluation of projects that cannot be fully measured only by numerical...
Of course, any organization thinks about growth. At first, the company thinks about the growth of its revenue, market share,...
Government Relations Let’s talk about lobbying and government relations openly. In Russia, it is historically accepted to perceive this word...
More recently, all sorts of business conferences, seminars and trainings were fashionable rarity, and people sought to get to them....
What are logical models in modern projects for? When entrepreneurs are planning a new business project with a product or...
it is necessary to understand that project fundraising for NGOs is not a document, it is a complex process, and...
How often donors see huge sheets of estimates with high costs, millions of investments and long payback periods in applications...
New methods of marketing research – anthropological researchToday’s global market is consumer-oriented like never before. The century of mass production...