The word ‘hacking’ is used as a metaphor to indicate smart, cheaper, and faster alternative ways to drive growth. Contrary to the common misconception, there is no actual ‘hacking’ involved in growth hacking and a typical growth hacker is not simply a marketer. Instead, they are highly creative individuals who often work with cross-functional teams; and by employing different unconventional approaches, try to find low-cost and effective ways to rapidly scale and grow a business.
Branding aids your organization in creating differentiation and stand out in a world with so many different causes. In short, it helps you convey your story in a compelling way in order to make it easy for public to learn how you make the world a better place.
Today, more than ever before in human history, the wealth—or poverty—of nations depends on the quality of higher education.