Grant writing is an essential skill that plays a crucial role in seeking funding to support nonprofit missions. When it comes to securing grants, the ability to effectively communicate the organization’s impact cannot be understated. In this endeavor, the most compelling tool is impact data, which provides concrete evidence of the transformative work we do. Grantmakers want to invest in organizations that can demonstrate their impact and effectiveness. By incorporating data into grant proposals, one provides evidence of accomplishments, community needs, and make a compelling case for funding. In this blog post, I will explore the importance of impact data in grant writing, spotlighting One To World and how it significantly increases our chances of securing funding.

One To World’s mission is to advance global cooperation and foster intercultural understanding by creating face-to-face experiences among local communities, international students, and Fulbright grantees. For nearly 50 years, One To World has been facilitating a community that encourages dialogue across cultures and promotes diversity of thought, breaking down barriers among people, countries, and cultures. Through all of our programs, we provide a critical step toward fostering an environment of inclusion, while creating space for people, at all different levels of understanding, to unpack various perspectives on global issues, current events, and daily life. Each year, we provide services to 500+ underresourced K-12 students, 200+ local residents, 2,000+ international university students (including Fulbright grantees), 300+ professionals from 60+ member universities and colleges in the New York metropolitan area.

Impact data is like a window into the heart of the organization, offering funders a tangible understanding of the outcomes and effectiveness of our Global Classroom and Enrichment programs. By quantifying and presenting our impact data, we clearly demonstrate the value of advancing global cooperation and fostering intercultural understanding among local communities, international students, and Fulbright grantees. Impact data serves as a powerful tool to convey our programs social change demonstrating the significance of our success stories and efforts.

Needs Assessment

Data allows us to conduct thorough needs assessments to identify the most pressing (Bryan and Bharath 2016)  cultural exchange, competence, or understanding issues in our communities. We achieve this by collecting and analyzing relevant data, such as demographics, surveys, or research reports, that provide a comprehensive understanding of the problems and their scale. Doing this helps grantmakers see the relevance and urgency of our work. A well-designed cultural understanding program can significantly enhance cross-cultural awareness and empathy, which is made possible by a thorough needs assessment. This ensures that our programs address the specific requirements of each group and creates a positive, transformative experience for local New York residents, K-12 students, international students, and Fulbright grantees among others.

Program Design and Evaluation

Data enables us to design effective programs and provide benchmarks to effectively measure their impact. At One To World, we use data to describe how our programs are evidence-based and informed by best practices spanning nearly 50 years. In this period, our primary goal has evolved to promote and foster intercultural understanding in the New York metropolitan area. Using data to design our programs, we have curated specific objectives to include enhancing participants’ cross-cultural communication skills, fostering appreciation for diverse cultures, and developing a sense of global citizenship. The metrics and evaluation methods we use to measure these programs include conducting pre and post-program assessments to gather base and endline data on participants’ cultural awareness, attitudes, perceptions, and knowledge. We administer feedback forms and observations to continually assess the effectiveness of each session and adjust the program accordingly while monitoring participants’ engagement and interactions to identify areas of improvement among others.

Outcomes and Impact

It is common cause that grantmakers want to see tangible results. We do this by including data on past achievements where we demonstrate the outcomes and impact of our previous or anticipated work. This includes metrics like the number of individuals served, improvements in specific indicators such as improved social studies pass rates, or success stories/testimonials from international students and Fulbright grantees trained as Global Guides, among others.

Building Trust and Credibility

Grantmakers want to invest in organizations they can trust to make a real difference. Impact data helps us build that trust (Blackbaud blog post 2023)  by providing evidence of provision of critical steps toward fostering an environment of inclusion, while creating space for people, at all different levels of understanding, to unpack various perspectives on global issues, current events, and daily life. This shows that we are accountable, transparent, and results-oriented. By presenting impact data, we showcase and demonstrate how we collaborated with other organizations, stakeholders, or government entities to address community needs. This showcases our ability to work collectively and amplify the potential impact of our initiatives.

Enhancing Communication and Storytelling

Impact data goes beyond numbers and statistics (Westfall 2020) ; it adds depth and authenticity to our storytelling. While anecdotes and personal narratives are compelling, having impact data to support those stories strengthens our case. Numbers and metrics can provide a broader context, reinforce the emotional impact of individual stories, and give funders a well-rounded understanding of our work. Impact data helps us create a comprehensive narrative that resonates with potential funders and inspires our communities to scale up their cultural understanding work.


In the competitive world of grant writing, impact data is a vital asset. It provides tangible evidence of your effectiveness, builds trust with funders, aligns with their priorities, enhances storytelling, and supports strategic planning. By harnessing the power of impact data, One To World can unlock new opportunities for funding, accelerate growth, and create a lasting and positive impact. Remember, this is not an exhaustive list. Overall, data-driven grant writing strengthens our case for funding by demonstrating our organization’s effectiveness, impact, and commitment to accountability.

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