Catherine Menéndez is a passionate communications specialist who seeks to create a positive impact in the world through her work in media. With over 10 years of experience in the fields of marketing, communications and media, Catherine graduated in Journalism and Communications in 2014. She had the opportunity to coordinate and lead volunteers for FUNTER, a non-profit organization in El Salvador, that provides therapy for people with health conditions or impairments. Previously, she was the spokesperson for APROASA, the local dog shelter in her hometown. One of her most notable achievements was developing The Anual Fundraiser in 2010, which continues on to this day. Since then, she has had the opportunity to work with several organizations in the non-profit sector. Catherine has gained skills in marketing, advertising, public relations, creative writing, social media, storytelling and human resources through her years of work within the private sector. At the moment, Catherine remains committed to providing proper education and resources for the youth in El Salvador and supporting the efforts of local and international initiatives by assisting with strategies, communication plans, and creating compelling campaigns to raise awareness on how education is the key to enhance the quality of life for all human beings, especially the ones below the poverty line in El Salvador, where she grew up. At the same time, she supports the collaboration of local entrepreneurs and companies from her country in the development of social corporate programs, creating better opportunities for people and encouraging leadership in them and in their communities.
Host Organization: Glasswing International USA
Role at Host Organization: At Glasswing International USA, Catherine will be serving as the Partnerships & Marketing Fellow. She will work side-by-side with senior staff to gain practical experience in business development, client relations, and marketing by using customer questionnaires and focus groups to support Glasswing’s customer database, collaborating closely with the US Communications team and Strategic Partnerships team, and helping to develop and execute marketing strategies with target audiences. Catherine will play an important role in further developing relationships with key stakeholders at Glasswing, including partners and current/potential clients.