Adriana has eight years of experience working in the for-profit and nonprofit sectors. She earned a Bachelor’s degree in Communications and Advertising from the San Martin de Porres University in Peru and a Master’s degree in
International Relations from the University of Barcelona in Spain. While receiving her Master’s, Adriana served at the Public Information Office of the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) in Thailand. During this training, she created daily content for ESCAP’s digital platforms and social media campaigns and developed a comprehensive marketing and communications strategy to increase regional outreach. Prior to that, Adriana worked at Doctors Without Borders, forming partnerships and raising awareness about the organization. Through AIESEC’s Global Community Development Program, Adriana interned at a nonprofit organization in Brazil, where she supported the implementation of various government programs in HIV prevention, LGBT rights, and social inclusion, and she also coordinated training sessions and conferences for HIV- positive women. Additionally, Adriana has a strong background in the private sector, where she worked for four years in the marketing department in the hotel chain Starwood. There, she was in charge of the annual marketing plan, branding and product development, management of online and offline campaigns, sales initiatives, and the communication plan for the sustainability and corporate social responsibility program. The materials she produced during these years
helped to increase Peru’s national brand visibility. Through these experiences, Adriana developed strong skills in leadership, multicultural teamwork, project and events coordination, and management. She shifted her career path into the nonprofit sector in search for more impactful work experiences. Adriana is passionate about poverty alleviation and women’s empowerment, specifically through the promotion of sustainable tourism practices in developing countries and their consumption patterns, social systems, and revitalization of local economies.
Host Organization: Meridian International Center
Role at Host Organization: Adriana will develop strategic communications plans, manage social media efforts, prepare graphic materials, support the monthly newsletter, manage the database, prepare the app for the Young Leaders of the Americas Initiative (YLAI) opening and summit, and collect program impact stories.