Spencer Gerrol spends every waking moment thinking about the intersection of art and science. That’s why he founded SPARK, which since 2009 has blended cutting-edge research and cognitive psychology with award-winning creative.

As CEO of SPARK Neuro, Spencer leads a company that studies how people think, feel, decide, and act. SPARK Neuro reads brain and nervous system activity using a combination of neuroscience and biometric tools as people view advertising, entertainment, and other content. Major brands and agencies use SPARK’s neuromarketing technology to measure, compare, and optimize.

Spencer was honored at the White House for founding one of the top 100 companies started by young entrepreneurs and was named a Global Shaper by the World Economic Forum. Spencer is a sought-after speaker who has keynoted presentations at Google, TEDx, the United Nations, and the White House.

Spencer’s background in cognitive psychology and human factors enables him to identify new opportunities to influence human behavior through art and science.