Growth Hacking: Basics, Common Myths, and Examples

The word ‘hacking’ is used as a metaphor to indicate smart, cheaper, and faster alternative ways to drive growth. Contrary to the common misconception, there is no actual ‘hacking’ involved in growth hacking and a typical growth hacker is not simply a marketer. Instead, they are highly creative individuals who often work with cross-functional teams; and by employing different unconventional approaches, try to find low-cost and effective ways to rapidly scale and grow a business.

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