Marina Bekish has a Bachelor’s degree in Economics and a Specialist degree in Marketing. Her overall twelve years experience in the field of marketing in various international companies provided her a powerful mix of hard and soft skills. In her work, she has been responsible for sustainable growth projects, namely energy-efficiency educational programs, and a project aimed to decrease lead-containing decorations on tableware produced in Russian plants. At the same time, she has volunteered in orphanages and animal shelters. Marina’s true passion is travelling and communicating with different people she meets on her way. This way, she has met many fascinating people and found sustainable tourism, which led her to her dream – to help her own country to promote and build sustainable travelers’ experience and open new sites in ecological and safe ways. An additional challenge for her is to open Russia to the international society not as an expensive and wild land but a country with deep traditions, hospitable people, and unique sightseeing spots.