What is analytics? The simple definition is; information resulting from the systematic analysis of data or statistics.

A more detailed definition; Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling and machine learning techniques to find meaningful patterns and knowledge in recorded data.

Analytics relies on the application of statistics, computer programming, and operations research in order to quantify and gain insight to the meanings of data. With the emergence of new technological tools for business it is very important for managers or leaders to invest in analytics in order to maximize their customer reach. The world is becoming more data driven and nowadays through analytics you get information that makes you competent in the market.  Managers use analytics to describe and predict to improve the business performance of the organization.

Today we focus on Mobile analytics

According to an Amptitude article, Mobile analytics can be defined as the practice of collecting user behavior data, determining intent from those metrics and taking action to drive retention, engagement, and conversion. Mobile analytics not only focus on Android or iOS native applications but also mobile web.

Sometime back, analysts used applications such as excel and SQL to capture analytics, this has changed over time, nowadays we have tools that have made it easier to adhere to analytics best practices.

So, what are some this tools that can be used to track and measure data metrics?

  • Google analytics – this is a web analytics service offered by google that tracks and reports website traffic.  Google analytics for mobile provides an SDK that allows gathering usage data from iOS and Android apps
  • Firebase – is a free app measurement solution that provides insight on app usage and user engagement. This is a google product. Refer to this link to learn more about firebase
  • Mixpanel –This is an event driven analytical tool. This useful for Mobile and Web product analysis and optimization. This tool is focused on user-based tracking.  
  • Appfigures – is an insights and analytics platform for mobile apps.

Using this measurement tools can grow your business/reach through intelligent data collection and analysis. It is key that managers/leaders allocate resources to data analytics, this will give your business a competitive advantage.