Abdulsamod is a communications and marketing professional with over six years of experience leading end-to-end content storytelling and digital marketing (search, social and email) campaigns in the nonprofit, financial services, venture capital and technology sectors in Africa. He earned a Bachelor’s degree in Biochemistry from the University of Ilorin, Nigeria, and is trained in product marketing and growth marketing by Product Marketing Alliance UK and CXL Institute US respectively. He is the director of partnerships at Vibrant Girls Development Initiative, a social enterprise that has empowered over 300 girls in semiurban areas of Lagos with soft and digital skills, and provided career mentorship to 90 girls. Previously, he was a communications and marketing fellow at VestedWorld, an impact-focused African VC, where he raised newsletter open rate to over 40% and executed content marketing strategies that grew Linkedin followership by 115%, engagement by 1100% and unique visitors by over 70%. He also led communications for Leonine, a financial services firm, where he helped over 20+ social entrepreneurs get investor-ready and raise external capital. He also executed tailored B2B and B2C content marketing strategies that helped increase the firm’s web traffic by 300%, Linkedin page followers by 70%, enterprise client pool by over 60%, training pool by over 150% and originated deals worth over $1million. He is one of 5 Agora Fellows trained in communications by Young Voices UK in 2019 and has coordinated marketing for LEAP Africa SIPA and SocialGood Summit Lagos. Through these experiences, he has developed strong skills in content, digital and event marketing. Abdulsamod enjoys launching initiatives and dissecting issues in youth development, entrepreneurship, gender, and education.
Host Organization: Generation
Role at Host Organization: As a Marketing Operations Fellow, Abdulsamod will support Generation’s global marketing function and initiatives by supporting the rollout of existing and new marketing tools, preparing and analysing data, interacting with the countries in gathering information, monitoring performance, training the teams, and supporting overall marketing activities. The Fellow will also interact with the Generation Digital team in monitoring changes and engagement.