It’s been almost 6 months since I have been in the United States as an Atlas Corps fellow, serving at BES (previously Building Excellent Schools) based in Boston. My service at BES has been a phenomenal experience thus far, mostly because of the staunch commitment of BES team towards betterment of education space on a national level. Co-leading the brand refresh of my host organization was one the most important objective for me, among others, in my training plan. I have been closely working with the Chief Communications Officer on the transition of BES to a new name with an stronger emphasis on not only building the schools, but also excelling over the years and sustaining the growth and excellence.

The month of September marked the official shift of Building Excellent Schools towards a new identity – BES. Build. Excel. Sustain. From a basic color palette to the website, we have changed it all. I feel the new branding reflects truly on our mission as an organization and passes on an image of youthful, passionate, and committed entity.

I couldn’t be prouder to have been involved in a such great work with a group of people who mostly feel like my posse. I am also leading a new project to reinforce our new identity using a documentary which hovers over areas of operation and gives a bird eye view to everyone who wants to understand our organization better.

To read more about this brand refresh, read this blog on our website: “Building Excellent Schools is now BES!