I serve at ChildFund International in the Partnerships and Advocacy Team. Lately we have been doing a lot of events in coalition with organizations such as World Vision and Save the Children to name a few. The events are held at a small scale with a capacity of 70 people or less. Yet they add to our visibility and very important for branding. Although, my organization has their own communications team and strategy, it takes a long time to seek approval on language, content, media and other similar things for small events like these. Hence it’s important to have a ready communication kit.
To be honest, I am new to communication. My friends taught me how to work on it and below are a few things I drafted for a quick and easy communication strategy for your small events. It’s essential for the organization’s visibility and branding.
Example: CPI (Child protect International) invites partner organizations and other parties interested in learning more about the ‘Refugee and Migrant Children at Risk’
- Create a hashtag for your event
- Search for Hashtags related to your event.
- Create a blog or a brief write up on the topic specific to the event.
- Create a link to site where people can get pictures to post on Facebook/twitter/ Instagram
- Create some sample tweets for the audience
- Also list some facts and figures related to your topic
- List the twitter handle of the panelists and moderators
- Make a document listing short bios of the panelists
- Keep a contact person ready
- Create a Facebook page or highlight the event on your organization’s Facebook page
Put all this information creatively in a Word document/ PowerPoint presentation or any other document using your organization logo and send it to the confirmed RSVP s two days prior to the event.
This is just the basics but good to start with. Hope it helps.